Privacy policy

Privacy Policy

Effective Date: [12.05.2025]

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.truetonespeakers.com (the “Site”), operated by True Tone Limited.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device.
As you browse the Site, we also collect information about the individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies, which are data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

  • Log files, which track actions on the Site and collect data including IP address, browser type, Internet service provider, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels, which are electronic files used to record browsing information (for example, via Google Analytics and Facebook Pixel).

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit or debit card details), email address, and phone number. We refer to this information as “Order Information”.

If you choose to subscribe to our newsletter, we collect your email address, which is stored securely via Mailchimp. We do not share this information with any third parties.

When we refer to “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information to:

  • Fulfil orders placed through the Site (including processing payment, arranging for shipping, and providing invoices and/or order confirmations);

  • Communicate with you;

  • Screen orders for potential risk or fraud;

  • Provide you, in line with the preferences you share, with information or advertising related to our products or services.

We use Device Information to:

  • Help us screen for potential risk and fraud (especially your IP address);

  • Improve and optimise our Site, for example by generating analytics about how customers browse and interact with the Site, and by assessing the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above.
For example:

  • We use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here.

  • We use Google Analytics to understand how our customers use the Site — you can read more about how Google uses your Personal Information here. You can opt out of Google Analytics here.

We may also share your Personal Information:

  • To comply with applicable laws and regulations;

  • To respond to lawful requests, such as a subpoena or search warrant;

  • To otherwise protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page here.

You can opt out of targeted advertising by visiting:

You can also opt out through the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a resident of the United Kingdom or the European Economic Area (EEA), you have the right to:

  • Access the personal information we hold about you;

  • Request correction, updating, or deletion of your personal information;

  • Object to our processing of your personal information in some circumstances;

  • Withdraw consent where processing is based on consent.

If you would like to exercise any of these rights, please contact us through the information provided below.

We process your personal information:

  • To fulfill contracts we might have with you (such as when you place an order through the Site);

  • To pursue our legitimate business interests;

  • Based on your consent (for example, for marketing communications).

Please note that your information may be transferred outside of the UK/EEA, including to Canada and the United States, where our service providers (such as Shopify and Mailchimp) operate.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you request that we delete this information.
If you subscribe to our newsletter, your subscription data will be held separately and can be deleted at your request.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@truetonespeakers.com or by mail at:

True Tone Limited
86-90 Paul Street
London
EC2A 4NE
United Kingdom

Company Registration No: 11286737
VAT Number: GB480325209